Self Publishing Thoughts From the Husband of a Novelist.

  • Work hard to cross market with other authors in the genre. Combine your marketing power by boosting each others books in your newsletters (see below).
  • Your best marketing is a periodic (at least monthly) newsletter to people who ask to get it. Building that list is the most important marketing thing you can do.
  • Try to get a Bookbub promotion if you can. If they take you, it will mean thousands of 99 cent sales, or tens of thousands of downloads if you make your book free. Bookbub is very competitive, but keep trying, it is worth it. Getting a Bookbub promotion is so worthwhile Brenda has built entire books around it. With her 5th book in the Starstruck series, The Girl From Mars, releasing next month Brenda wanted a Bookbub for the first book in the series to get readers hooked through the whole series. It would have been her third Bookbub for Starstruck, and they rejected it probably for that reason. So she got innovative. She combined the first two books, Starstruck and Starcrossed into a two book set, added bonus content to that, and offered Bookbub the promotion at 99 cents as a first time in a boxed set offer. Bookbub accepted that, the promotion runs on Monday (May 22d), and I guarantee you will see that boxed set shooting up the Amazon young adult science fiction rankings later that day. We don’t expect to make a lot of money off that 99 cent two book boxed set, but we believe the follow up sales on the remaining books in the series (to include the new book in the series releasing in mid-June) will more than make up for the cost of the promotion.
  • If you have a series, consider making the first book in the series free. Put the first chapter for the next book at the end of that book. We could not believe how well this worked when Brenda made the first book of her Starstruck series free. It hurts to make something you spent so much time on free, but it can make money.
  • We have little pocket size pamphlets for the Starstruck series. A batch of 1,000 or so can be made for about $50. We hand them out everywhere. I gave out a bunch at a party about a week ago. When we go to a restaurant we give one to the waitress. In her newsletter Brenda has free paperback versions of books to give away in contests. The winner gets the book and a dozen or so of those pamphlets. I’ve given them to the cashier at the grocery checkout line. Do it anytime you can come up with an excuse. Shoot, I sometimes leave a few on the shelf in the grocery store where they sell books . . . trying to figure out a way to leave one here . . .

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Keith

Keith

Retired lawyer & Army vet in The Villages of Florida. Lifelong: Republican (pre-Trump), Constitution buff, science nerd & dog lover. Twitter: @KeithDB80